Vishal and Vijay Sethupathi come together for a reason

Gone are those days, where the trailer and audio launches would happen in galore amongst the grandeur venue and backdrops. With the social media networks getting to the peak of trending pinnacle, it has been often preferred by certain films to get promoted by celebrities on their pages. Recently it was filmmaker S.T. Satish Kumar’s upcoming release ‘Ivan Yarendru Therikiratha’, which stars debutant Vishnu, Varsha of Vetrivel fame and Ishara of Sathuranga Vettai fame in lead roles. Yesterday, Vishal launched the theatrical trailer of this film on his Twitter page and this morning Vijay Sethupathi unveiled the first track ‘Atha Ponnu’, which is crooned by Vel Murugan and Anisha. This evening, the actor will be releasing one more song from the album around 5 p.m. which is titled ‘Sila ponnala’ rendered by Mahalingam and Harish. Few more celebrities from the industry are reported to be involved in the promotion of this film as well.