Kerala clash - Vikram’s I and Vishal’s Aambala

Kerala clash - Vikram’s I and Vishal’s Aambala

News 7-Jan-2015 2:44 PM IST RM Comments

Everyone knows about the term ‘Box Office Clash’, but Tamil cinema has now taken a leap ahead and has started promoting the films to a greater magnitude. The promotional spree of both Vikram’s I and Vishal’s Aambala has been taking a roll across various parts of the country. At the moment, Kerala has got so much addicted to Tamil cinema that our Kollywood stars gain a huge response. Today, the entire state of God’s own country is spangled with fever as Vikram is busy promoting the film ‘I’ in Trivandrum while Vishal in Cochin for Aambala. With both these films hitting screens on the festive occasion of Pongal, the season gets great there as well. It is the first time in the recent period that both the leading stars are there at the same time in other state to promote their films. However, Vikram has travelled a long mileage across the country to promote ‘I’, since the film has a trilingual release in Tamil, Telugu and Hindi.

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