Ajith’s Yennai Arindhaal beats Aamir’s PK & SRK’s CE hands down

Ajith’s Yennai Arindhaal beats Aamir’s PK & SRK’s CE hands down

News 2-Dec-2014 2:57 PM IST RM Comments

Usually Bollywood follows the new pattern of promotions in publicizing the films. Especially, when it comes to Aamir Khan, he never leaves any stone unturned over nurturing his films with great publicity works. Well, with his upcoming film PK, he has been following a different style of promotions by unveiling new posters for every week that and so the same for few tracks every week from the album.

Apparently, Shahrukh Khan had followed the same panache of track releases last year for his blockbuster hit film Chennai Express. But Ajith Kumar’s Yennai Arindhaal has distinctly proved its significance that the film is nowhere behind the Superstar Khans, but it is already beyond the unthinkable ideas. Yes, from December 4 with the first look teaser release of Yennai Arindhaal, every week will have a track released from the album on Dec 5, 12,19, 26 & Jan 2. But what makes it more stunning and unparalleled is that you wouldn’t be listening the much anticipated track ‘Adhaaru Udhaaru’ featuring the dance of Ajith Kumar and Arun Vijay has to be directly watched in theatres.

This is the first ever time, a mass hero film carries such a different and unique pattern, which is a risky but powerful bet. Earlier, Tamil cinema has seen few songs directly witnessed on the screens after release like Vennilave male version in Minsara Kanavu, Naan Varuvaen from Raavanan. But this is the first ever time, a film from mass hero of A-league category is attempting with it.

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