“Why I keep away from too many promotions for my films?” – Shankar

“Why I keep away from too many promotions for my films?” – Shankar

News 4-Oct-2014 11:36 AM IST RM Comments

Shankar has been someone who never promotes his films vigorously prior to the release. Even the teasers don’t talk too much or exhibit more grandeur. Recently, Shankar had spoken to one of the leading English news channel and he was asked while Bollywood films are so much on high to keep blasting the TVs and theatres with unlimited teasers and song promos, why that is the director keeps away from unveiling anything. “See, I always make films and think from the audiences’ point of view. I want them to get surprised when they come to theatres and don’t want to break it or diminish with the trailers.” The director has now completed working on his ‘I’ that is scheduled for release shortly. Vikram and Amy Jackson have played the lead roles and AR Rahman has composed music. The film is produced by Aascar Ravichandran under the banner of Aascar International.

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