Performance of Indian Television Channels on Youtube
Indian television channels have been performing well on the YouTube in the recent times and a research has been conducted to bring out the top five channels that have the most number of visitors.
The research has been conducted with the help of Unmetric, a social media monitoring product that scrutinizes the performance of various brands on the social media. Five channels – T-Series, Sony Entertainment, Zee TV, Sony Music India and NDTV – have been taken for consideration based on their YouTube views during the month of October.
The video views growth showed that the T-series Official Channel has been increasing its viewership-base over the past few months. Sony Music India is yet another channel that is one among the fastest growing channel. For the month of October, Sony Music had 239,000 average views while T-Series had 99,000 views.
In the video uploads category, Sony Music India has uploaded the least number of videos. This clearly indicates that the quality and variety of content plays the role.
Sony Music received a good response from viewers with 85 percent ‘Likes’ from the viewers.
In conclusion, the report holds that T-Series is the leader in this space considering the viewership but Sony Music has done a good job in all other aspects.