SS Rajamouli's Novel Approach
Director SS Rajamouli is known for his out-of-the-box thinking. The director is fresh out of the success of Eega/Naan Ee and has now joined as one of the co-producers of Andala Rakshasi.
The film is directed by Hanu Raghavapudi who will be making his debut as director in Tollywood and is produced by Sai Korrepati, the producer of Eega. Taking up as co-producer of Andala Rakshasi, SS Rajamouli intends to promote the film in a unique way.
Since the film stars a set of newbies, the director-turned-producer feels that only a novel promotional approach would rake in profits at the box office.